THE BRIEF
The Challenge
- Launching a brand new supply chain software, which is inherently complicated and considered an "unsexy" industry topic.
- The software was not completely finished or fully functional at the time of production, requiring creative solutions to demonstrate its future capabilities.
Our Approach
- To clearly communicate the software’s complex functionality from end-to-end, we created a fictional business scenario as a narrative framework.
- Designed custom UI assets for motion graphics to vividly illustrate the intended user’s experience and the software’s benefits.
- Focused the narrative on the business outcomes rather than the technical specifications to make the solution more relatable and compelling.
The Result
- The compelling vision story helped Elementum secure a substantial funding round, raising $100,000,000 million.
- Successfully facilitated the company’s high-profile launch out of stealth mode, establishing a clear market position.